I design brand systems that work in the real world
across environments, objects, print and digital.

I work with founders launching new ventures, established businesses ready for a rebrand, and studios who need a senior hand on complex identity projects. What you get isn't just a logo – it's a complete visual system with the structure and guidelines to show up consistently wherever your brand lives.

Over the years I've worked across many layers of visual work: identity, campaigns, typography, packaging and production. That breadth is what shapes how I approach branding today – not as decoration, but as a practical system that supports real business decisions.

Previously worked with studios and clients in London and internationally. Currently operating independently from London.

If you're building a brand, I'd love to hear about it.